• What A/B tests would you run to increase the number of messages sent and received on WhatsApp?
• What A/B tests do you suggest to make it easier to find friends on Meta (Facebook)?
• What A/B tests will you run to increase the booking rate among Airbnb guests?
• How do you explain the P-value to a non-data person?
• There is a large, non-profit church frequented by many visitors. Donations are currently made by visitors who donate money to the collection box. You need to launch an existing PayPal-like collection product for church donations instead of the current mode of donation box. Design an A/B experiment to test results and complete the launch within three months.
• The Instagram team is planning to start a display campaign on subways in NYC. How would you design the test and measure the campaign's success?
• Rooms on Meta (Facebook) was launched 3 months ago. Would you also launch it on Instagram? How would you run an A/B test to see the success of this feature on Instagram?