
As a product manager, there are various types of product metrics you can use to assess the performance and success of your product. Here are some common types:
- User Engagement Metrics: These metrics measure how actively users are interacting with your product. Examples include:
- Daily/Monthly Active Users (DAU/MAU)
- Session duration
- Number of sessions per user
- Retention rate
- User Adoption Metrics: These metrics indicate how well users are adopting your product. Examples include:
- Sign-up rate
- Onboarding completion rate
- Feature adoption rate
- User Satisfaction Metrics: These metrics gauge user satisfaction and sentiment towards your product. Examples include:
- Net Promoter Score (NPS)
- Customer Satisfaction Score (CSAT)
- User feedback and sentiment analysis
- Revenue Metrics: These metrics track the financial performance of your product. Examples include:
- Total revenue
- Average revenue per user (ARPU)
- Conversion rate
- Customer lifetime value (CLV)
- Retention Metrics: These metrics measure how well you're retaining users over time. Examples include:
- Churn rate
- Cohort analysis
- Repeat-purchase rate
- Product Performance Metrics: These metrics assess the technical performance and reliability of your product. Examples include:
- Uptime/downtime
- Page load time
- Error rates
- Market Share Metrics: These metrics provide insights into your product's position within the market. Examples include:
- Market share percentage
- Competitive analysis metrics
- Customer Support Metrics: These metrics measure the effectiveness of your customer support efforts. Examples include:
- Average response time
- Ticket resolution time
- Customer satisfaction with support interactions
- Conversion Metrics: These metrics track the effectiveness of your product in converting users towards desired actions. Examples include:
- Click-through rate (CTR)
- Conversion rate
- Funnel analysis metrics
- Usage Patterns Metrics: These metrics analyze how users are utilizing different features of your product. Examples include:
- Feature usage frequency
- Feature popularity
- User flow analysis
- Acquisition Metrics: These metrics measure how effectively you're acquiring new users or customers. Examples include:
- Cost per acquisition (CPA)
- Conversion rate from marketing channels
- Marketing qualified leads (MQLs)
- Feature Usage Metrics: These metrics provide insights into how users are engaging with specific features of your product. Examples include:
- Feature adoption rate
- Time spent on each feature
- Feature-specific retention rate
- Platform Metrics: These metrics assess how your product performs on different platforms or devices. Examples include:
- Mobile app downloads and installations
- Web traffic by device type (desktop, mobile, tablet)
- Conversion rates by platform
- Operational Metrics: These metrics track the operational efficiency and effectiveness of your product. Examples include:
- Bug fix turnaround time
- Release frequency
- Deployment success rate
- Social Metrics: These metrics measure the social impact and reach of your product. Examples include:
- Social media mentions
- Social shares
- Influencer engagement
- Compliance Metrics: These metrics assess your product's compliance with relevant regulations or standards. Examples include:
- GDPR compliance metrics
- Accessibility compliance metrics
- Security compliance metrics
- Localization Metrics: These metrics evaluate the performance of your product in different regions or languages. Examples include:
- Localization adoption rate
- User engagement by language
- Conversion rates by region